Why I Reinstalled AdSense on My Blog in 2010 – Reason #5

In the previous four posts I shared some of my reasons for giving AdSense another chance to make money for my Blog in 2010.

I know a lot of Bloggers out there are still very skeptical about AdSense as the results they got from it in the past have been dismal.  A lot of Bloggers would rather take their chances by trying to sell their ad inventory manually instead of going through Google and AdSense.

If you’re one of those Bloggers who has given up on Adsense, I’m going to cover a few things in this post which many change your mind.

Before I do that though, I want to recap some of the reasons I’m giving AdSense another chance which I already covered in my previous articles (in case you missed them):

Ok, so that’s what I’ve covered so far.

But what if you’re the Blogger who wants to sell your own inventory on your Blog because you believe you can make more money that way compared to using AdSense.

Well, if that’s you, here are some things to consider…

Google Doubleclick Ad Planner

Google AdPlanner allows you to create a publisher profile which will let advertisers know more detailed information about your site.

The intended benefit of this is to increase your visibility to AdWords publishers who are using the placement targeting options in AdWords to specifically target your site.

When AdWords advertisers specifically target your site, it has the potential of increasing your click through rates and earnings per click.  The reason for this is because the advertisers can actually create ads specifically targeting your audience based on the demographics that they see in your profile.

Your AdPlanner Profile

Chances are that your site already has an AdPlanner profile, which is what AdWords advertisers see when they try to target your site.  Check out your AdPlanner profile here:


Why You Should Update Your AdPlanner Profile

By updating your AdPlanner profile, you’ll be able to provide advertisers with much more accurate information about your site.  For example, you can select the type of categories which best describe your site instead of leaving the default ones that Google guesstimated for you.

Also, you are able to put a link on your profile to your Advertising page where you give information to advertisers on how to buy ads on your site.  This “targeting” of your site gives you the best of both worlds – being able to always have “sold” inventory on your site earning you at least some kind of income at any given time, plus the possibility of attracting direct advertisers who want to specifically buy ads on your site.

DoubleClick AdPlanner Benefits for AdSense Publishers Video

This video explains the benefits of updating your AdPlanner profile, straight from Google:

Professional Bloggers and AdSense

One other criticism I’ve heard about putting AdSense on a Blog is that it supposedly “cheapens” the Blog or makes it look less professional, compared to other forms of advertising.

With the new AdSense category filters and the improvements in ad targeting and just generally the improvement in quality of AdSense advertisers I don’t think that’s true at all anymore.

But putting all that aside, the biggest question is whether there are any “professional” bloggers out there still making money with AdSense today, or are the “glory” days of AdSense long gone?

This next video from the “original” professional Blogger – Darren Rowse of Problogger.net – might surprise you.  Some of you know that Darren ditched AdSense off his main Blog (ProBlogger.net) years ago but a very recent video from Darren shows that across his entire network of Blogs, Darren’s biggest income earner in the month of April 2010 was none other than Google AdSense.


I know I was.

Take a look for yourself:

Here are some things Darren shares in the video:

  1. Even though he no longer shares specific dollar figures for his income, he admits that he is still making more than 6-figures a year and in fact says that it’s closer to 7-figures.
  2. Out of his top 9 income streams, AdSense is #1 bringing in 23% of his income (in April 2010).
  3. Most of his AdSense income comes from his digital photography Blog.
  4. He states that the income is very high through AdSense because advertisers directly target his site.  (You might want to get your AdPlanner profile updated. :) )
  5. AdSense beat out affiliate income, e-book sales, continuity programs, direct ad sales, Chitika, Amazon, job boards, and speaking.
  6. Darren states that April was an “average” month, so it’s not like AdSense just had a spike that month.
  7. Darren also mentions that AdSense works on some of his Blogs, but not others and that you’ll need to experiment to see if works on yours.

So what do you think?

Are you willing to give AdSense another try in 2010?

Share your views, I’d love to hear your opinion on whether you believe AdSense is a good way to make money from your Blog.

7 Responses to Why I Reinstalled AdSense on My Blog in 2010 – Reason #5

  • Chris says:

    Its definately a trial and error thing with adsense. Sometimes it works, sometimes it doesn’t. You’ve just got to keep experimenting.

    Interesting series of posts

    • Ryan McLean says:

      It does take trial and error…but you need to make sure you are testing your results and that means testing how adsense stacks up against other income earners.
      I would never put adsense on my blog again because I have found email marketing to be WAY more effective. Email marketing build over time increasing your passive income. Adsense doesn’t have that building effect

  • Rob Cosman says:

    Paul, great series. I had first started my website thinking that I would not put any adsense up there. You’ve given me great reason to put it up, and thats what I did this weekend. Great article. The nice thing is that I can design my ads to they kinda look the part of my site now.

    • @Rob: That’s cool Rob. Yeah, I think AdSense has been treated like the “ugly sister” for a long time. I know part of this is due to the crappy performance that it had a few years back after the AdSense “golden era”. Meaning, in the beginning everyone made a pile of money with AdSense and it was so easy because advertisers were dumping money without measuring ROI, there was a lot of click fraud, and other shenanigans that made it possible to make a pile of money quickly.

      Then, Google cleaned things up and changed a lot of the rules and implemented harsh restrictions that slashed a lot of people’s incomes big time. At the same time it made it harder for new AdSense advertisers to make money in the beginning. Couple that with the over-hyped promises from the early days where people were saying “Just throw up a Blog and you’ll make thousands with AdSense overnight!” and you’ve got a really bad recipe.

      Today, I’m looking at AdSense from a realistic point of view. It doesn’t matter if it starts out making me $1/day,$100/day or even $1/month. The point is to establish a baseline and then work from it. The daily reports you get from AdSense are invaluable. It allows you to test and try things with a daily cycle. Meaning if all of a sudden you bring 3x as much traffic to your site, your adsense earnings should go up THAT DAY. In direct ad sales it doesn’t work that way. It could be months before advertisers pay you more for the ads on your site due to your traffic increase.

  • Thank you for sharing this Paul and the previous 4 posts that you made. I’m really not a big fan of adsense, but when you pointed out all important details about adsense, I’m thinking twice now.

    Keep it up!

    Kind regards,


  • Makes sense for some reason Google fails to accept me, really frustrating.
    .-= Stocks on Wall Street´s last blog ..Goldman Sachs- The True Winners in the SEC Case =-.

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